Creative Frontend Engineer Resume

Key Achievements

• 🚀 High-Scale Delivery – Built and maintained production React applications for global e-commerce and editorial platforms, delivering customer-facing features used across high-traffic campaigns and international markets.
• 🏗️ Content Architecture – Designed structured content models and frontend integrations across Sanity and Contentful, enabling editors and marketing teams to publish complex pages and campaigns with greater independence.
• 🧩 Design Systems – Helped shape a shared design system across Gymshark’s e-commerce and editorial platforms, building accessible React and Storybook components that improved consistency and collaboration between design and engineering.
• 📈 Performance – Improved performance and maintainability across large React applications through rendering, asset-loading and component-architecture improvements, supporting reliable delivery during high-traffic trading periods including Black Friday.
• 🛠️ End-to-End Product Development – Designed and built Odd Ones from the ground up using Next.js and Sanity, creating a flexible platform for publishing case studies, experimenting with interactive interfaces and evolving ideas into working products.
• 🤝 Cross-Functional Delivery - Worked directly with clients, stakeholders, designers, developers and content teams to translate creative and commercial requirements into polished, maintainable digital experiences, presenting work through regular demos and feedback sessions.

Technical Expertise

Frontend

• React
• Next.js
• TypeScript
• JavaScript (ES6+)
• HTML5
• CSS3
• Responsive UI
• Tailwind CSS
• Accessibility
• State Management
• Forms & Validation
• Motion

CMS & Content Platforms

• Sanity
• Contentful
• Headless CMS Architecture
• Structured Content Modelling
• GROQ
• GraphQL
• Editorial Workflows
• Live Preview
• E-commerce Integrations

Architecture & Tooling

• Design Systems
• Component Architecture
• Storybook
• Figma
• Git & Pull Requests
• AI-Assisted Development
• Playwright
• Cypress
• Jest
• React Testing Library
• CI/CD
• Performance Optimisation
• Core Web Vitals

Side Quests

Products and experiments built from curiosity, late nights, and overthinking!

• 🍕 The Pizza Blues - A headless Next.js + Sanity platform built for my partner's events business, combining a modular CMS, bespoke booking enquiry flow, reusable component architecture and evolving brand identity. Designed through direct customer feedback gathered while working busy events, informing future digital booking and ordering experiences.
• 🎨 Odd Ones - An evolving Sanity + Next.js playground and blog for motion storytelling, puzzle mechanics, and experimental editorial interfaces.
• 💝 Wishly - A collaborative wishlist PWA built with Firebase and Next.js, exploring interceptive modals, authentication, and product metadata integration.
• 🤓 Pokedex - An early Firebase + Next.js experiment exploring gamification, pixel art, and pokeAPI integrations, with potential ties into Odd Ones puzzle mechanics.